Cosmetic display system

ABSTRACT

A cosmetic display system comprising an applicator or an image of an applicator, a secondary package, and optionally a container and/or a handle. The applicator comprises a substantially longitudinal stem, a core, optionally a handle, and a plurality of protrusions surrounding a core. At least one of the plurality of protrusions, the stem, the handle, and the core are comprised of a chromatic color or colors having a luminance value of greater than about 10, a chroma value of greater than about (22-0.22 L); and a hue value of from about 0 to about 360. At least one of the plurality of protrusions and the core comprise contrasting colors relative to the stem. The container is structured to house a product and accept the applicator, and the secondary package is structured to house the applicator by itself or the applicator and the container together such that the applicator and the container are displayed separately.

CROSS REFERENCE TO RELATED APPLICATION

This application claims the benefit of provisional application No.60/837,682, filed Aug. 15, 2006.

FIELD OF THE INVENTION

The present invention relates to a cosmetic display system comprising anapplicator or an image thereof, a secondary package, and optionally acontainer and/or a handle.

BACKGROUND OF THE INVENTION

The cosmetic market is complex and sometimes confusing to consumers dueto a variety of products that vary in form, benefits, implements,shades, pricing, and brands. Specifically, the mascara market may beconfusing to consumers as they have to choose between product forms ofregular, waterproof, washable waterproof, etc.; product benefits oflengthening, volume, curl, wear, etc.; and brush types of traditional,molded, straight, curved, etc. When questioned, over more than half ofconsumers indicated that they wished there was additional information atthe store shelf to help figure out which mascara is right for them.

Specifically in the area of brush performance, most consumers agree thatthe mascara brush plays an important part in getting their desired look.Traditionally, cosmetic companies have placed a small image of the brushon the front of the secondary package to showcase brush design. However,few consumers agree that they can tell by looking at the monochromaticimage of the mascara brush on the front of the package whether they willbe able to achieve their desired look. A mascara brush is a small objecthaving a lot of confusing surfaces that are hard for the naked eye todiscern due to the close proximity of the protrusions and their widerange of radial angles. In recent years, molded brushes have becomepopular, in part due to the superior performance of some designs. Thebenefit of the superior designs can often be infered from the elementsof the applicator like the stem or the protrusions. In the past, mascaraapplicators have used low chroma surfaces—various greyscale colors thatcannot fully show the complicated geometry of many brushes. It has beendiscovered that color differences between different brushes elements canhelp consumers see the differences that exist.

Testing used to track eye movements of consumers when shown cosmeticdisplay walls indicates that displaying the brush outside the mascaracontainer garnered attention of consumers. Displaying a colored brushoutside the mascara container clearly communicated a point ofdifference.

Now, it has been discovered that cosmetic display systems, such, forexample, as those used for mascara application to eyelashes, can beimproved by providing a cosmetic display system that highlights thebrush to signal the benefit of the brush to the consumer. The presentinvention is directed to the representation of a cosmetic applicator inprint on the package or in printed or project form on a surface inproximity to the product or a cosmetic applicator that is packagedoutside the product container in order to provide a representation ofthe brush, thus giving consumers more of the information that they areseeking to assist in the purchase decision. Furthermore, the addition ofcolor to the brush enables the individually defined protrusions or otherelements on the brush to be more visible, and thus, more clearly conveythe benefit of the shape thereof.

SUMMARY OF THE INVENTION

The present invention is directed to a cosmetic display systemcomprising an applicator or an image of an applicator, a secondarypackage, and optionally a container and/or a handle. The applicator ofthe present invention may comprise a substantially longitudinal stemhaving a proximal end and a distal end and a plurality of protrusions orindentations at the distal end of the stem surrounding a core, whereinthe protrusions and/or the core are comprised at least one chromaticcolor having a luminance value of greater than about 10; a chroma valueof greater than about (22-0.22 L); and a hue value of from about 0 toabout 360; and a handle at the proximal end of said stem. The containerof the present invention is structured to house a product and accept theapplicator, and the secondary package of the present invention isstructured to house the applicator by itself or the application and thecontainer together such that the applicator and the container aredisplayed separately in the secondary package or a visual representationof the applicator shown at actual size in lieu of showing the actualapplicator.

BRIEF DESCRIPTION OF THE DRAWING

FIG. 1 is one possible schematic embodiment of the cosmetic displaysystem according to the invention.

FIG. 2 is one possible schematic embodiment of the cosmetic displaysystem according to the invention.

DETAILED DESCRIPTION OF THE INVENTION

FIG. 1 shows an embodiment of a cosmetic display system 10 of thepresent invention comprising an applicator 20 comprising a substantiallylongitudinal stem 30 having a proximal end and a distal end havingplurality of protrusions 70 extending therefrom. The protrusionssurround a core 40. The protrusions are comprised at least one chromaticcolor having a luminance value of greater than about 10; a chroma valueof greater than about 5; and a hue value of from about 0 to about 360.FIG. 1 also has an optional handle 90 at the proximal end of the stem30. FIG. 1 shows a container 60 structured to house a product and acceptthe applicator 20. FIG. 1 shows a secondary package 50 structured tohouse the applicator 20 and the container 60 such that the applicator 20and the container 60 are displayed separately.

FIG. 2 schematically shows an embodiment of a cosmetic display system ofthe present invention comprising an applicator 20 comprising asubstantially longitudinal stem 30 having a proximal end and a distalend having plurality of protrusions 70 extending therefrom. Theprotrusions surround a core 40. FIG. 2 shows an optional magnifyingelement 80 to magnify at least a portion of an applicator 20.

FIG. 1 and FIG. 2 show only one applicator, but one skilled in the artunderstands that two or more applicators may be packaged together.

As used herein, “chromatic color” shall mean a color having a luminancevalue of greater than about 10; a chroma value of greater than about(22-0.22 L), wherein L; and a hue value of from about 0 to about 360.

As used herein, “non-chromatic color” shall mean a color having aluminance value of less than about 10; “non-chromatic color” shall alsomean a coloring having a luminance value of greater than about 10 and achroma value of less than about (22-0.22 L), wherein L is the luminance.

As used herein, “contrasting color” shall mean a non-chromatic colorcompared to a chromatic color; “contrasting color” shall also mean atleast two chromatic colors having a hue difference of greater than 45degrees, specifically greater than 75 degrees, more specifically greaterthan 90 degrees; “contrasting color” shall also mean a chromatic coloror a non-chromatic color compared to a transparent or translucentobject; “contrasting color” shall also mean a where the delta L isgreater than 3 or the delta C is greater than 5.

As used herein, “matching color” shall mean at least two chromatic ornon-chromatic colors having a hue difference of less than 40 degrees,specifically less than 30 degrees, more specifically less than 20degrees.

As used herein, “applicator” shall mean a device structured to transferproduct from a container to an eyelash; the “applicator” comprises acore and protrusions and optionally a stem; the protrusions make up theapplicator surface.

As used herein, “stem” shall mean the portion of the applicator thatseparates the application area from the handle to enable easyapplication. The stem can be in the form of, but is not limited to, arod of various cross sectional shapes and sizes, a yoke, etc. The stemmay also be one and the same with the handle if it is a continuoussurface leading to the surface that contacts the eyelashes.

As used herein, “protrusions” shall mean the portions of the applicatorstructured and designed to deposit the product onto the lashes andseparate the lashes. Any and all types of protrusions known in the artare included in the present invention. Protrusions also include thoseformed by creating depressions, or “notching” a core, formingindentations. The protrusions may comprise a plurality of discrete“bristles”; a continuous, helical protrusion (not shown); or a pluralityof annular protrusions (not shown).

As used herein, “core” shall mean that part of the applicator from whichthe protrusions extend; the protrusions may be integral with the core,alternatively or additionally, or may be attached to the core. Theprotrusions typically project radially away from the core to createadjacent surfaces for transferring mascara to the eyelashes and groomingthe eyelashes.

As used herein, “brush” shall mean the combination of the protrusionsand the core.

As used herein, “secondary package” shall mean the packaging componentfor protecting the package/product and communicating the productbenefits to the consumer. It can be in the form of, but not limited to,a box, card, shrink wrap, etc.

As used herein, “handle” shall mean the portion of the package thatconsumer holds; it may be attached to the stem.

As used herein, “container” shall mean the portion of a package thathouse a product (cosmetic composition) and accept the applicator.

The cosmetic display system of the present invention is a unitarypackage comprising an applicator or an image thereof which comprises adisplay portion which connotes the ability of the package to clearlyshow to the consumer not only the package contents, but also thestructure of the applicator, specifically the brush protrusions. Theimage of the applicator may be a real-like photo or any graphicrepresentation. More specifically, the consumer may clearly discernshape, color, texture, and other components of the applicator. Forexample, the consumer can recognize the contrast between the applicator,protrusions, core, stem, handle, and container. The display system mayshow the actual applicator or an image thereof.

Thus, the present invention is directed to a cosmetic display systemthat highlights the applicator to disclose not only the overall geometryof the applicator, but also the details of its applicator portion,including the configuration of the protrusions or the relative sizedifference between the protrusions, if they are present, and the stem.The present invention is directed to a cosmetic applicator that ispackaged outside the product container or an image thereof on thepackage or other medium in order to provide a real-life representationof the applicator, thus giving consumers more information at the wallthat they are seeking to assist in the purchase decision. Furthermore,the addition of color to the various parts of the applicator enables theindividually defined protrusions on the brush to be more visible. Hence,the colored protrusions or core promotes product recall for productidentification. The colored protrusions or core can also act as amechanism to communicate primary benefits (i.e., a pink brush may bemarketed to indicate lengthening; red may indicate volume, blue mayindicate waterproof, etc.).

There are several different techniques one skilled in the art may use todefine the color parameters of the present invention. One suchmeasurement technique involves the LCh color space where L is Luminance,C is Chroma, and h is Hue.

In this measurement technique, L refers to the perception of lightintensity from no intensity to high intensity and may also be thought ofas brightness. Black is the absence of light and would ideally have an Lvalue of 0. Pure bright white is an intense, equal mixture of allvisible wavelengths of light and would therefore have an L value of 100.

C, or chroma, is the saturation or purity of color. This number may beconsidered as the strength of a color, or its distance from gray. Forinstance, one can move from a light pink to medium pink to red as thechroma number increases.

The value h refers to the hue, or basic color, such as red, yellow orblue. Hue is defined in a plane with red, yellow, green, and blue being90 degrees apart from one another. A color's hue is an angle in thatplane.

These three variables of L, C, and h can be plotted in a threedimensional space using polar components where L is an axis, h is anangle, and C is the distance away from the L axis along the h angle asdefined in the CIEL*C*h* color space system. It is important to notethat both the illuminant and observer must be specified when describingthe color of an object since both impact the color (i.e., a standardizedobserver, or reaction to spectrum, set of tolerances to differentwavelengths of light and standard illuminant). CIELAB color space isused as a standard color space. When measuring color, controlledconditions are used with a standard observer (set of equations tostandardize the sensitivity of a standard person for perceiving colorspectra, and a standard illuminant, light source spectra). For purposesof this invention, a two degree observer is assumed and a D50 lightsource, but other light sources may be used such as incandecscent andfluorescent. Various pieces of equipment may be used for the measurementof color. One skilled in the art would use a spectrophotometer which isa device that will emit a standard light source, like D65, to the samplethrough a specific aperture and record the reflected spectra, preferablywhere the gloss angle is excluded. This spectra is then converted to anLCh color using standard observed curves like a 2 degree or 10 degreestandard observer. Potential measurement devices include, but should notbe limited to, an Ocean Optics' USB4000 fiber optic spectrophotometer ora Datacolor Microflash integrating sphere spectrophotometer. It isimportant to make sure that the device's aperture covers the entiremeasurement surface and that no light is allowed to either leave orenter the measurement area. If elements of an applicator can beseparated and massed together, then a large aperture device can be usedto characterize color whereby multiple bristles, for instance, aremassed together to form an opaque pile whose color is then measured.This requires no color change be imparted to the applicator elementsbeing measured (i.e., whitening caused by bending or deformation).Alternatively, a very small aperture device can be used to measure theLCh color directly on an applicator surface so long as source light isnot lost from the sample (i.e., through gaps between the object surfaceand measurement device).

In the present invention, at least one part of the applicator (i.e. theprotrusions, the core, the stem) is comprised of at least one chromaticcolor having a luminance value of greater than about 10; a chroma valueof greater than about (22-0.22 L); and a hue value of from about 0 toabout 360. Specifically, the protrusions or stem or core comprise atleast one chromatic color having a luminance value of greater than about15; a chroma value of greater than about (22-0.22 L) and a hue value offrom about 0 to about 360. More specifically, the protrusions or stem orcore comprise at least one chromatic color having a luminance value ofgreater than about 20; a chroma value of greater than about (22-0.22 L)and a hue value of from about 0 to about 360. More specifically still,the protrusions or stem or core comprise at least one chromatic colorhaving a luminance value of greater than about 25; a chroma value ofgreater than about (22-0.22 L) and a hue value of from about 0 to about360.

The protrusions or stem or core of the present invention may alsocomprise two or more chromatic colors each having a luminance value ofgreater than about 10; a chroma value of greater than about (22-0.22 L);and a hue value of from about 0 to about 360. The multiple chromaticcolors may by on separate portions of the protrusions or stem or core oreven on the same protrusion or stem or core.

The chromatic color of the stem may be the same chromatic color as theprotrusions and/or core, or the chromatic color of the stem may be adifferent color than the protrusions and/or core. The stem may also be anon-chromatic color.

Also, the handle may be comprised of at least one chromatic color havinga luminance value of greater than about 10; a chroma value of greaterthan about (22-0.22 L); and a hue value of from about 0 to about 360.The chromatic color of the handle may be the same color as theprotrusions and/or core and/or stem or the chromatic color of the handlemay be a different chromatic color than the protrusions and/or coreand/or stem.

Further, the container may be comprised of at least one chromatic colorhaving a luminance value of greater than about 10; a chroma value ofgreater than about (22-0.22 L); and a hue value of from about 0 to about360. The chromatic color of the container may be the same chromaticcolor as the protrusions and/or the core and/or the stem and/or thehandle or the color of the container may be a different chromatic colorthan the protrusions and/or the core and/or the stem and/or the handle.

The secondary packaging may be comprised of at least one chromatic colorhaving a luminance value of greater than about 10; a chroma value ofgreater than about (22-0.22 L); and a hue value of from about 0 to about360. Preferably, the secondary packaging is at least partiallytransparent or translucent.

An additional aspect of the cosmetic display system of the presentinvention includes a design where the handle, the container, and theprotrusions all are comprised of at least one color having a luminancevalue of greater than about 10; a chroma value of greater than about(22-0.22 L); and a hue value of from about 0 to about 360. Further, thecolor of the protrusions, handle, and container may all be the same.

The various components of the cosmetic display system may be of matchingor contrasting colors as defined herein. For example, the bristles andcore may be contrasting colors; the bristles and stem may be contrastingcolors; the stem and core may be contrasting colors; the bristles andsecondary package may be contrasting colors; the core and secondarypackage may be contrasting colors; the stem and secondary package may becontrasting colors; the handle and container may be contrasting colors;the handle and stem may be contrasting colors; etc. Likewise, thebristles and core may be matching colors; the bristles and stem may bematching colors; the stem and core may be matching colors; the bristlesand secondary package may be matching colors; the core and secondarypackage may be matching colors; the stem and secondary package may bematching colors; the handle and container may be matching colors; thehandle and stem may be matching colors; etc.

Preferred protrusions of the present invention have the following LChvalues: pink bristles: L=39.90; C=38.43; h=332.11; yellow bristles:L=79.57; C=88.74; h=87.78; black bristles: L=14.96; C=0.133; h=339.90;red bristles: L=29.37; C=39.80; h=20.05; green bristles: L=47.35;C=65.45; h=157.66.

The applicator may comprise multiple stems for example, but not limitedto, an applicator with two application surfaces where there are twostems projecting from two opposing ends of a cylindrical handle.Alternatively, multiple applicators may be sold together where one ormore of them contains color at the distal end. There can optionally bemore than one container packaged in the cosmetic display system.

The brush of the present invention can be made by using a variety oftechniques known in the art such as assembly of stacked disks, layeradditive photocuring of suitable materials (for examplestereolithography (SL)), or single/multiple part “injection molding.”Particularly, injection molding is, in essence, a process wherein moltenplastic is deposited under pressure, or injected, into a closed formhaving a cavity of a desired shape, to fill the cavity, then cooled tosolidify in the cavity, and then released from the cavity. One skilledin the art will appreciate that using the injection molding process, itis possible to form virtually any desired configuration of theprotrusions, including the selected protrusions of the presentinvention. In addition, the injection molding technique allows one tocontrol the length of individual protrusions, so that trimming of thefinished brush may not be needed in order to form a certaincross-sectional profile of the brush.

The brush of the present invention, having discrete protrusions, can bemade by an injection-molding process, for example using amulti-component molding injection machine. First, a hollow stem can beprovided. The hollow stem can be made from any suitable material, forexample, plastic or resin such as polypropylene, and may include anysuitable thermoplastic or thermosetting materials. The hollow stem canbe formed by injection-molding or any other means known in the art. Thehollow stem may comprise any suitable shape in its cross-sectionperpendicular to the major axis, for example, cylindrical, rectangular,triangular, circular, polygonal, or any combination thereof, or anyother shape, including irregular geometric shape.

Then, the stem can be disposed in an injection-molding form comprising aplurality of protrusion-forming channels. The protrusion-formingchannels are disposed so that their entrances abut the hollow stem inpredetermined locations in which the protrusions of the brush beingconstructed should be disposed after the brush has been constructed. Theoverall configuration and geometry of the protrusion-forming channelscorresponds to the desired overall geometry and configuration of thebrush being made. Each of the protrusion-forming channels terminateswith an end and has a predetermined length. Depending on the size andlength of the protrusion-forming channels, the protrusion-formingchannels can be made by any means known in the art, for example usingconventional drilling techniques, laser, chemical erosion, wireelectrical discharge machine (EDM), or any other suitable means. Theprotrusion-forming channels can be formed, for example, by a pluralityof coated plates disposed consecutively adjacent to one another, whereinmutually adjacent plates have surface patterns that form, incombination, a desired profile of the protrusion-forming channels.

In the next step, a second moldable material having a predeterminedcolor can be injected, under pressure, into the hollow stem, to form theprotrusions. The second moldable material can comprise the materialidentical to the first moldable material, or, alternatively, may differtherefrom, including in color. Only for the purposes of example, thesecond moldable material can comprise any suitable thermoplasticelastomer (TPE), such as, for example, styrene-ethylene-butylene-styrene(SEBS) block copolymer. In the described embodiment of the process, thepressure under which the second moldable material is injected should besufficient to rapture the hollow stem and form perforations in locationscorresponding to the protrusion-forming channels and further to fullyfill the protrusion-forming channels with the second moldable materialso that the second moldable material assumes the shape of theprotrusion-forming channels. These perforations formed in the stemserve, in effect, as spinnerets for the second moldable material. Thesecond moldable material that fills, under pressure, the selectedprotrusion-forming channels forms the selected protrusions that haveexternal depressions described herein above, the depressions being a“negative” of the protuberances of the selected protrusion-formingchannels.

After the second moldable material solidify in the protrusion-formingchannels, the brush comprising the stem and the plurality of protrusionsextending therefrom can be released from the injection machine. If theplurality of plates is used to form the protrusion-forming channels, theplates can be moved apart from one another, thereby releasing the formedprotrusions.

If desired, an optional step of injecting a third moldable material intothe hollow stem to fill the stem, can be used. When the process iscompleted, the protrusions are securely bound to the third material thathas filled the stem. The third moldable material can comprise a materialidentical to at least one of the first moldable material or the secondmoldable material, or can be chosen to be different from either thefirst moldable material or the second moldable material.

This exemplary, non-limiting method of forming the applicator allows oneto easily construct the applicator wherein the stem and the protrusionare formed of different colors.

The process of making the applicator as well as preferred brush typesare described in U.S. Publication No. 2006/0070635A1; WO 02/03831 A1;German patent application DE 10201635.6; German patent application DE10212701.8; German patent application 10221869.2; U.S. Pat. No.4,993,440; U.S. Pat. No. 5,762,432; U.S. Publication No. 2003/0163884A1; U.S. Publication No. 2006/056903A1; U.S. Publication No.2006/002758A1; European Patent No. EP 01157632B1; European PublicationNo. EP 01454561A1; U.S. Pat. No. 6,591,842.

The dimensions and values disclosed herein are not to be understood asbeing strictly limited to the exact numerical values recited. Instead,unless otherwise specified, each such dimension is intended to mean boththe recited value and a functionally equivalent range surrounding thatvalue. For example, a dimension disclosed as “40 mm” is intended to mean“about 40 mm.”

All documents cited in the Detailed Description of the Invention are, inrelevant part, incorporated herein by reference; the citation of anydocument is not to be construed as an admission that it is prior artwith respect to the present invention. To the extent that any meaning ordefinition of a term in this document conflicts with any meaning ordefinition of the same term in a document incorporated by reference, themeaning or definition assigned to that term in this document shallgovern.

While particular embodiments of the present invention have beenillustrated and described, it would be obvious to those skilled in theart that various other changes and modifications can be made withoutdeparting from the spirit and scope of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the scope of this invention.

1. A cosmetic display system comprising an applicator and a secondarypackage structured to house the applicator, wherein the applicatorcomprises: (a) a substantially longitudinal core having two oppositeends; (b) a plurality of protrusions attached to and surrounding thecore between the ends thereof; and (c) a substantially longitudinal stemhaving a proximal end and a distal end, the stem being attached to thecore at the distal end, wherein at least one of the plurality ofprotrusions, the core, and the stem comprises a chromatic color having aluminance value of greater than about 10, a chroma value of greater thanabout (22-0.22 L), and a hue value of from about 0 to about 360, andwherein at least one of the plurality of protrusions and the core arecontrasting colors relative to the stem.
 2. The cosmetic display systemof claim 1, further comprising a container structured to house acosmetic product and accept the applicator.
 3. The cosmetic displaysystem of claim 2, wherein the secondary package is structured to housethe applicator and the container such that the applicator and thecontainer are displayed separately in the secondary package.
 4. Thecosmetic display system of claim 1, wherein at least one of the core andthe plurality of protrusions comprises at least one chromatic colorhaving a luminance value of greater than about 15, a chroma value ofgreater than about (22-0.22 L), and a hue value of from about 0 to about360.
 5. The cosmetic display system of claim 1, wherein at least one ofthe core and the plurality of protrusions comprises at least onechromatic color having a luminance value of greater than about 20, achroma value of greater than about (22-0.22 L), and a hue value of fromabout 0 to about
 360. 6. The cosmetic display system of claim 2, whereinthe stem is comprised of at least one chromatic color having a luminancevalue of greater than about 10, a chroma value of greater than about(22-0.22 L), and a hue value of from about 0 to about
 360. 7. Thecosmetic display system of claim 6, wherein the chromatic color of thestem is the same as the chromatic color of at least one of the core andthe plurality of protrusions.
 8. The cosmetic display system of claim 6,wherein the chromatic color of the stem is different from the chromaticcolor of at least one of the core and the plurality of protrusions. 9.The cosmetic display system of claim 1, wherein the applicator has ahandle comprises of at least one chromatic color having a luminancevalue of greater than about 10, a chroma value of greater than about(22-0.22 L), and a hue value of from about 0 to about
 360. 10. Thecosmetic display system of claim 9, wherein the chromatic color of thehandle is the same as the color of at least one of the core and theplurality of protrusions.
 11. The cosmetic display system of claim 9,wherein the chromatic color of the handle is different from the color ofat least one of the core and the plurality protrusions.
 12. The cosmeticdisplay system of claim 2, wherein the container is comprised of atleast one chromatic color having a luminance value of greater than about10, a chroma value of greater than about (22-0.22 L), and a hue value offrom about 0 to about
 360. 13. The cosmetic display system of claim 12,wherein the chromatic color of the container is the same as the color ofat least one of the core, the plurality of protrusions, and the handle.14. The cosmetic display system of claim 12, wherein the chromatic colorof the container is contrast color relative to the color of at least oneof the core, the plurality of protrusions, and the handle.
 15. Thecosmetic display system of claim 1, wherein the core is comprised of atleast one chromatic color having a luminance value of greater than about10, a chroma value of greater than about (22-0.22 L), and a hue value offrom about 0 to about
 360. 16. The cosmetic display system of claim 15,wherein the chromatic color of the plurality of protrusions is contrastrelative to the chromatic color of the core.
 17. The cosmetic displaysystem of claim 1, wherein the plurality of protrusions comprise atleast two contrasting chromatic colors.
 18. The cosmetic display systemof claim 1, further comprising at least one magnifying elementstructured to magnify at least a portion of the applicator.
 19. Thecosmetic display system of claim 1, wherein the secondary package and atleast one of the core and the plurality of protrusions comprisescontrasting colors.
 20. The cosmetic display system of claim 1, whereinthe secondary package and at least one of the core and the plurality ofprotrusions comprises matching colors.
 21. A cosmetic display systemcomprising an image of an applicator displayed on a secondary packagestructured to house the applicator, wherein the image comprises adepiction of an applicator including: (a) a substantially longitudinalcore; (b) a plurality of protrusions extending from and surrounding thecore; and (c) a substantially longitudinal stem attached to the core,wherein at least one of the plurality of protrusions and the corecomprise a chromatic color having a luminance value of greater thanabout 10, a chroma value of greater than about (22-0.22 L), and a huevalue of from about 0 to about 360, and wherein at least one of theplurality of protrusions and the core comprise contrasting colorsrelative to the stem.
 22. The cosmetic display system of claim 21,wherein the image comprises a depiction of a container structured tohouse a cosmetic product and accept the applicator.
 23. The cosmeticdisplay system of claim 22, wherein the image depicts the applicator andthe container displayed separately.
 24. The cosmetic display system ofclaim 21, wherein the image depicts at least one of the core and theplurality of protrusions comprising at least one chromatic color havinga luminance value of greater than about 15, a chroma value of greaterthan about (22-0.22 L), and a hue value of from about 0 to about 360.25. The cosmetic display system of claim 21, wherein the image depictsat least one of the core and the plurality of protrusions comprising atleast one chromatic color having a luminance value of greater than about20, a chroma value of greater than about (22-0.22 L), and a hue value offrom about 0 to about
 360. 26. The cosmetic display system of claim 22,wherein the image depicts the stem comprised of at least one chromaticcolor having a luminance value of greater than about 10, a chroma valueof greater than about (22-0.22 L), and a hue value of from about 0 toabout
 360. 27. The cosmetic display system of claim 26, wherein theimage depicts the stem having the same chromatic color as the chromaticcolor of at least one of the core and the plurality of protrusions. 28.The cosmetic display system of claim 26, wherein the image depicts thestem having the chromatic color different from the chromatic color of atleast one of the core and the plurality of protrusions.
 29. The cosmeticdisplay system of claim 21, wherein the image depicts the applicatorhaving a handle comprised of at least one chromatic color having aluminance value of greater than about 10, a chroma value of greater thanabout (22-0.22 L), and a hue value of from about 0 to about
 360. 30. Thecosmetic display system of claim 29, wherein the image depicts thehandle having the same chromatic color as the color of at least one ofthe core and the plurality of protrusions.
 31. The cosmetic displaysystem of claim 29, wherein the image depicts the handle having thechromatic color different from the color of at least one of the core andthe plurality protrusions.
 32. The cosmetic display system of claim 22,wherein the depiction of a container comprises at least one chromaticcolor having a luminance value of greater than about 10, a chroma valueof greater than about (22-0.22 L), and a hue value of from about 0 toabout
 360. 33. The cosmetic display system of claim 22, wherein theimage depicts that the container has the same chromatic color as thecolor of at least one of the core, the plurality of protrusions, and thehandle.
 34. The cosmetic display system of claim 22, wherein the imagedepicts that the container has the chromatic color different from thecolor of at least one of the core, the plurality of protrusions, and thehandle.
 35. The cosmetic display system of claim 21, wherein the imagedepicts the core comprised of at least one chromatic color having aluminance value of greater than about 10, a chroma value of greater thanabout (22-0.22 L), and a hue value of from about 0 to about
 360. 36. Thecosmetic display system of claim 25, wherein the image depicts that thechromatic color of the plurality of protrusions is different from thechromatic color of the core.
 37. The cosmetic display system of claim21, wherein the image depicts the plurality of protrusions comprised ofat least two different chromatic colors.
 38. The cosmetic display systemof claim 21, wherein the secondary package and the depiction of at leastone of the core and the plurality of protrusions comprise contrastingcolors.
 39. The cosmetic display system of claim 21, wherein thesecondary package and the depiction of at least one of the plurality ofprotrusions and the core comprise matching colors.